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About Us
WONDERFARM in Vietnam
Our continuous growth and success have made us the key player in
the domestic market in Vietnam and helped us establish a solid foundation
for further prosperity. WONDERFARM is a highly recognizable and
highly trusted brand name in this country of more than 87 million
people.
WONDERFARM commands an average of 65% of the domestic market share
in the non-dairy, non- carbonated canned products category, as reported
from a survey carried out in 2002 by Taylor Nelson Sofres. Even
in the categories of 'Unaided Awareness', 'Top of Mind' and 'Brand
Recognition', WONDERFARM scored high in the random survey, excelling
its competitors.
Today, Vietnam’s ability to integrate with the world economy, and to create a competitive business environment has given it remarkable growth year after year. In the past decade, Vietnam has become an imperative producer and supplier of a great variety of products to the world, while also having a large consumer base itself. The Vietnamese economy is now the fastest growing in ASEAN.
Along with this, the time has come again for our Company to expand to a new site as we reached the maximum growth limit at our factory. A new plant, now more than ten times the floor area, is being constructed and partially completed and operational. We took this chance to bring in new technology, to renew our facilities and to modernize our equipment and machinery to ensure we stay ahead of the current food processing standards. Our large investment shows our commitment towards further improvement in all aspects of our operations, and to maintain our position as the leader in our segment. Upon completion, our new facility will provide us solid and functional management to our performance for the future.
In 2005, Interfood Processing Industry Ltd. has been renamed Interfood Shareholding Company, after its successful conversion into a shareholding company under the Vietnamese Government’s pilot equitization programme for select companies under full foreign investment capital. This will help us maintain our growth projected for the years to come.
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